Who Cares? I'm Already Late — A hand-assembled automatic with our signature dial and blue hands.

NH35 automatic, 24 jewels, hand-regulated

40 mm case

Who Cares? I'm Already Late

For anyone who has stopped apologising for the last five minutes.

Ready to build — dispatches in 2–3 business days

£259.00

A hand-assembled automatic with our signature dial and blue hands.

Case style

Flush sapphire crystal over the date, no magnifier.

Build Your Own

Why this exists.

The watch that started the collection. An exhibition-back steel case shows the automatic movement at work, while the dial answers for you on the mornings you were never going to make on time. Assembled, regulated and inspected by hand.

Built in layers.

The complete specification of this watch, grouped by what matters at the bench.

Movement

Selection
NH35 Automatic
Specification
NH35 automatic, 24 jewels, hand-regulated

Case & Material

Configuration
Exhibition Steel
Case
40 mm steel, fluted bezel, exhibition back
Bezel
Fluted
Crystal
Sapphire, anti-reflective
Water resistance
5 ATM
Bracelet
Jubilee bracelet

The Details

Dial selection
I'm Already Late
Hands selection
Blue
Dial
"I'm Already Late" — 28.5 mm
Hands
Blue hand set
Date
Date at 3 o'clock, flat window (no magnifier)

Craftsmanship

Assembled, regulated and inspected by hand in small batches. Each watch is timed on the bench before it is cased up, and checked again before it is packed.

Shipping

Free tracked delivery within the UK. This configuration is ready to build now — expect dispatch in 2–3 business days.

Warranty

Every watch carries a 2-year warranty against defects in materials and workmanship — movement, case, dial and bracelet. It doesn't cover accidental damage, water exposure beyond the stated rating, normal wear or changes made by someone other than us.

Also in the collection.

View all watches
The Mayfair — Day and date, a fluted bezel and a jubilee bracelet.

Automatic day-date, hand-regulated · 40 mm

The Mayfair

A composed, traditional take on everyday mechanical time.

Ready to build — dispatches in 2–3 business days

From £299.00

View watch